Landing page development really in high demand and popularity among companies and entrepreneurs. Landing page is a one-page website, the main objective of which is the effectiveness of the advertising company, the maximum conversion by communicating to the potential customer the most important information about the product or service, the advantages a particular company. If it is urgently necessary to start a mass sale of goods, and to ensure the high efficiency of these products in the shortest possible time, then landing pages come to the rescue. Using a landing page to sell your products or services, you can achieve the best results, and with a professional approach it will be quite simple. A single page adapted for a potential client and peculiarities of his psychology, created for quick acquaintance with a hot offer and creating conditions for a person to immediately wish to make an order, to become a real, not just a potential client, can bring tremendous success, and this is tested on practice. The experience of world marketers clearly demonstrated the effectiveness of this approach, which allows you to get impressive profits with very small investments. Selling landing page can only be effective with proper planning from the very beginning. To achieve the desired effect, it must be literally everything weighed and thought out, starting with the idea itself. Despite the brevity of the proposal, it should be not just bright and intriguing, but also affecting the psyche of the audience, causing the desire to buy immediately. Not surprisingly, the creation of a selling landing involves knowledge not only in the development of sites, but also in human psychology. Competent, effective marketing without this is simply impossible. Often the need to write a selling text is entrusted to individual specialists - copywriters. A separate nuance is the selling headings for the landing page, which should not only be remembered and stimulated to read all the information, but also be self-sufficient for the case if the person still just runs through the material for familiarization or comparison with competitors. The possibility of ordering a turnkey tool pleases many businessmen, because this approach greatly reduces any effort on their part. In order to become the owner of the cherished Landig, promising huge profits, it is enough just to create a task - or simply to describe your requirements and wishes in an arbitrary form so that you can complete the project based on them.
Landing Page should cause the visitor's desire to perform one targeted action - make a call, make a purchase, go to the main website, etc. What kind of action - depends on your tasks. Landing Page was invented in the US by Internet marketers. At one point, they realized that competition in the market is growing, online shopping and sites are getting better, and the client is finding it harder to understand than one company is better than another. It was this task and should have been carried out by Landing Pages.
How to measure the effectiveness of Landing Page?
There is only one objective indicator for measuring the effectiveness of the created Landing Page. It's about conversion. Conversion is the main criterion for evaluating a single-page site, although for the full picture you should take into account the percentage of failure, the average time on the page, the click-through card and so on. At the same time, the level of conversion can vary greatly depending on the niche, on competitiveness, regionality and other factors. There are no average values.
I have been engaged in web design and development for many years, including Landing Page development.