Any thing, intended for use, created with the convenience of its use in the future. The same principle applies when creating websites.
Site created for those who addressed your goods and services, namely, for your potential customers of Internet users. Accordingly, to the customer purchased the product or use the service and to ensure that your goal has been achieved, it is necessary to make the process of finding and recognition as possible and affordable.
The sophistication of modern design ideas sometimes creates sites that attract the eye, characterized by its unusual, but quite uncomfortable when searching for the right information.
In the early 80s there was a concept called later "usability", which has been studied for a long time and as a result has become one of the main reasons for the popularity of some sites and the unpopularity of others.
What is usability?
Usability - a kind of a set of rules that define what the organization and the work website is valid on the client positively, and that pushes him, causing go to competitors. It is the science that studies the behavior of the user while on the website and in the search for information.
Qualitative Usability- is primarily ease of Use. Ability to quickly find the maximum relevant information. Lack of wasting time on red herrings.
It should get rid of functions, menu items that cause problems for most visitors. Conversely, to focus on those functions that increase the influx of users on the site, thereby increasing sales.
Usability helps make websites for people! From this simple conclusion: the sites created by all the rules of usability, increase sales of their goods and services doubled.
The list of the best rules of usability:
All this and much more, allows you to make your site more user-friendly and thus more popular. From now on, your customers will not go to competitors in search functionality easier, because now the maximum convenience and comfort, and they will find on your site.