What elements should consist landing page?

Landing page - this is the best way to increase the conversion of any site, regardless of the objectives pursued by its owner. This page have to be "sold", that is, to have a competent device. The most appropriate structure is to divide the target page into 7 categories.

Unique offer - something that can distinguish you from the crowd

In fact, this is the title page that tells the visitor about the most important, a key component of your proposal. Such a promise, more often, to be determined at the level of branding, if it does not, then it's worth to think seriously. It should be something truly unique.

It makes sense to think about its division into sub-title and the top, the main part. That is, first you demonstrate the key messages of the page, and then, in smaller text, reports some details. This is the so-called "domino effect" commonly known among professional marketers.


Once your unique selling proposition attracted the attention of a guest, you need to move on to further action. Make a summary of the main benefits of those things that can be cited as the short list. Use a maximum of brevity, but at the same time try to convey the sense that carries your message and the benefits that the customer will receive. This list is recommended to limit 3-5 points, it is very important not to overdo it with the amount of this part of the page.


Think about the fact that it can attract the attention of customers in terms of visual perception of your proposal. Depending on the type of activity, it can be a spectacular photo or picture, some graphics, diagram or chart. Also suitable than its competitors. This element should look like the most spectacularly. For example, dynamic banner informing about the rally or contest. It makes sense to show "good person", its benefits for the client. You can add a movie, but no more than one piece.

The use of your product or service in reality

Demonstrate how your proposal might affect the potential consumer. We are talking about placing a visual schema describing the process in several stages of action of your proposal. Also in this section you can add reviews. Another way to diversify a quarter of the page - to provide a list of clients (we can restrict their logo with a hyperlink on the site). If the previous step was not used video, you can add it here. The essence of this item Sell Page - demonstration of the application process in order to earn the trust of potential clients.

User data and registration

People on the Internet are extremely lazy and not worth it to load multiple columns to fill in personal data, enough name and e-mail addresses, a maximum of 1-2 points and all. It is important to point out that the data are protected by the Privacy Policy. Come up with some "bait" to the person who is registered, for example, participation in events, useful delivery, the ability to download something or watch. Just so the user is unlikely to be registered, it must smell a profit.

Contingency plan

Everyone understands that not every customer is ready here and now something you buy or take other action as required. For those who hesitate, it is important to provide a "plan B" - maybe your visitor thinks and decides to come back, but he will need about this recall. For this fit the call to subscribe to your page on social networks, to apply for the newsletter or offer download leaflet without registration. This approach will help you to regularly remind myself doubting the user and, quite possibly with the help of this "emergency exit" will be able to ever convince people.

Call to Action

The key, the final element of the target page. As such material is suitable well-written phrase, button, or other graphic element, which contains not only the call to take some action, but provides benefits derived by the user. For example, "Get your free coupon right now!" Or something like that. "Click here" - the number of bad examples, one has to understand the motive of his action, because it is a crucial stage.

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