Usability analysis - what making website popular?

For any commercial project it is important that users find the information they need and to perform certain actions on the site. Therefore, when creating a website design necessarily need to analyze the design and usability design with the convenience of finding information.

Matter how well thought out usability depends the future popularity of the site. Your potential customers do not linger long on the site, if they do not understand how it works. They will not waste your time learning how to use your same site and where to find information, but simply find other sites that have more user-friendly and intuitive interface.

Why do we become loyal fans of some sites?

If you think about it, there are several common features: Animations, emotion and simplicity. These features are embodied in the impressions we get the interaction of c site and how user feedback.

Design elements that give your site animality, affect the emotions of users and occupy a firm place in our hearts. It is no exaggeration to say that the use of the website design images that animate it, is a source of loyal fans.

How to develop a web site with a competent usability

View this site correctly in all browsers, regardless of the monitor settings, the user is required technical component of competent usability. Visitor to your site is unlikely to pick up a suitable browser to view the site. Therefore, be sure to check the map of the site after the completion of all work on the creation of the site.

Relevant and unique information - only unique texts that respond to all the questions of your target audience, make your site interesting and useful. The site should be as key information, and information about your competitive advantages and special offers.

When creating a website design is good to use to highlight the main points special fonts, animations, or lighting.

  • The main idea of the text, its main thesis must be at the beginning, after the header;
  • followed by a brief description of the key points in a bulleted or numbered list;
  • then unwrapped text;
  • and at the end a conclusion or a call to action.

Users want to get the information they need immediately and quickly, not grasp the meaning of each paragraph to the end, to comprehend the meaning. Therefore, the test must be visually divided into blocks with subtitles, which are easy to scan obliquely.

Regular updating of the site and adding interesting and unique information uniquely attract a large audience of your potential customers who will often come to your site and recommend it to friends.

FRIENDLY INTNRFEYS and easy navigation - basic literacy usability. When designing a website design must take care of the easy navigation. Your potential customer must intuitively understand where it is necessary to press in order to get to the desired page of the site or make a certain action.

  • The number of navigational elements on a page no more than seven
  • Use elementary logic when designing navigation
  • Observe the proportions at the location of the elements relative to each other - their size also affects the number of clicks
  • Make way as informative feedback
  • Use the clues to cancel the action and error handling
  • Create a user the impression that everything is under his control

Feedback site usability and user psychology

Statistics show that most users do not take the time to choose the best solution, they prefer a quick fix, which, in principle satisfies their basic requirements. Conclusion: use the solutions that best meet the objectives and requirements of the user.

Emotional interaction give Internet Site personality and animate its interface. Here are a few tricks to improve usability based on psychology:

  • Hold the attention of a small uncertainty
  • Ask interesting questions that kindle interest and will lead to further study material
  • Do not use too bright banners. Many users do not pay attention to them. They are immune to advertising, they need a text and hyperlinks, not bright flashing banners.

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