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The operating mode of online store

When you decide to create an online store, then most likely you are pursuing the goal to expand its business and increase its sales by online shoppers. Therefore it is important to organize the work of your employees, which will serve customers online store (advise from chatting, to accept and process orders and to deliver and dispatch) as efficiently as

The effectiveness of the an online store not only depends on factors such as its total attendance, the percentage of targeted visitors, quality of content, and so on, but also on the mode of operation.

Remember that even the highest quality content and competent navigation system in your store will not replace potential buyers of live communication with the consultant. After all, a person can ask any question about the product, delivery, and receive a prompt answer to this question.

It is clear that opening an online store, you expected that it will work around the clock. However, the staff, the staff in the off-line to pay salaries and to take into account the economic feasibility of their work schedule. The greater the number of hours per day working online shop, the more transactions for the purchase of goods to be committed.

Schedule an online store may be the primary and standby

Describe the most preferred work schedule of an average online store. This schedule will be conditionally divided into two modes - basic and duty.

In the main mode, you can ask the staff on the phone (or by other means) on weekdays. The desired operating time - from 9 am to 7 pm local time, the main audience of potential buyers. During this period of time is the main influx of people making the most calls.

In the early morning hours, and late at night, on holidays and weekends, it is desirable to enter standby mode online store. You can also provide role-duty consultant in turn to each of the employees.

What is the main task of the duty officer? As a rule, he answers questions from visitors in the chat and receive calls potential clients after hours, advise them on certain issues. At the same shop at this time does not work (can not arrange delivery by courier or send goods to the shipping company).

When developing an online store information about the schedule of work, it is desirable to place on the top of each page and the page with contact information. This information shall contain the basic hours of work, as well as shop opening hours in standby mode. In addition, specify the phone (they are usually different) - In the main mode is the landline telephone (office), in standby mode - Mobile one of the employees.

It is clear that you can make non-stop online shop. That is in place there will always be staff member at any time of the day or night can contact the buyer. However, in most cases it is not economically feasible for several reasons. After all, you have to pay employee wages and hours of calls received much less than during the day.

Benefit from the clock work schedule an online store will be only when the sales revenue will exceed the cost of maintaining the store at night. The major cost just falls on staff salaries.


The operating mode of online store





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