The shop owner or the regional representative distribution network gets a choice: What is better to do? Website with a catalog or online store? Let's try to answer this question.
We first define what a website catalog and that this online store.
Website catalog - is a site that, besides information about the organization, news, articles, still contains a catalog of goods (services). In the catalog, each item contains a detailed description of the main and additional pictures, specifications. A striking example of the site directory: directory estate agency real estate. Each object has a few pictures of the facade, interior, utility room, and has the characteristics: total area, living area, district, etc. Another example: a catalog of the organization of the plant generators. Each generator has the features except image: voltage, power, size.
By visiting the website catalog, the user can see the range and choose the right product (object), and then contact the office and make a deal.
Conclusion: The online catalog for a potential client only examine the proposal and may make a choice. Purchase the same (transaction processing) it produces in the store (office) companies. Thus, the main task of the catalog - beautiful show and offer to "bring" the buyer to the office.
What is ineternet shop? In general, it is the same site-catalog available for sale from the site. Ie Customers choosing the right products, sends an order and pay through payment system (Paypal, credit card or bank transfer).
From the point of view of programming to implement an online store to a directory need to connect two modules: the system of orders and electronic payments system.
When you create an online store must take into account a number of points. First, the client must be an account in the payment system, such as Paypal. Second, the client should not doubt the reliability of the seller or the risk should be low.
For the entrepreneur, it is important that the transfer of money from the payment systems to the bank account or cashing have to pay a commission. The same seller has engaged in the delivery of goods to the buyer.
Conclusion: The online store is not only the customer selects the goods, but also to make purchases. This is important because the online shop must convince customers in their reliability and appropriateness of the purchase.
Proceeding from the foregoing distinction catalog and online store obviously.
Catalog best used for goods that are relatively expensive and require careful selection. For example, a catalog of finishing materials, the customer can get acquainted with the choice of frescoes, plaster, etc., but it should make an order in the shop of the company, after the designer will be agreed with all the nuances, will calculate the necessary amount of material that signed a treaty. Similarly, industrial equipment, buy the machine via the internet will fail, but to compare the characteristics of the models, the performance and to select a particular model is very convenient through the catalog.
Online store usually aimed at customers - individuals. This product is relatively common and inexpensive. For example, an online bookshop. With the correct annotations, buying books through an online store can be a convenient and profitable. Besides buying saves a lot of time - no need to go shopping - order, pay, and during the day will bring home (to work) book.
Another example - the online shop pizzeria. People know this place, all pizzas are systematized, grade, size, price. As a rule, one for pizza no problem.
Thus, you need an online store or website catalog to determine, simply review your product (service) and whether you have the ability to deliver.