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Influence of website design on its audience

Each site has its own design, and is the hallmark of all Internet resources. This is understandable, the site should involve the design target audience - the regular visitors, which also can be classified into certain groups:

First group

The pioneers, innovators they represent only 5% of internet users. They instantly perceive the information is always up to date on innovations in the world of technology. Innovators are constantly upgrade their computers, install new software. Usually, they always enjoy the high speed internet. They are looking for intenet resource avant-garde design and modern things.

Most are sites that have flash-animation and managed dynamically, they require that the computer specifications were high, and had constant access high- speed Internet. Holders of less modern PCs are unable to surf the Web with the design in the style of avant-garde. By the way, avant-garde design like not all.

Experience has shown that there are websites on specific topics and if you set them avant-garde design, this could lead to lower attendance and profit resource. Online stores belong to such sites. After flash that attracts attention, can distract the user from the product presented on the site.

Second group

The next group on the number of 70% of all users intrenet is exactly the category intrenet surfers who make online purchases. For their needs they choose computers, appropriate financial feasibility. They are more inclined to strict classical design site that has a column structure and a cap with the logo of the organization.

Use of graphics and flash animations kept to the minimum necessary for the convenience of the consumer. Easy navigation, a neutral color scheme, classic style - it reflects the reliability, stability, credible and respected brand. This design fits perfectly for small and medium enterprises. Business resources are typically aimed at the mass market.

Third group

The third group - owners of old models of computers and software - prefers websites with text design and a minimum number of graphs. These sites are easily loaded and easily open via various browsers.

Again, the minimum requirements for text design to power the computer while reducing its benefits. Text design is perfect for the serious and responsible sites, research, for example. But it should be emphasized, it is difficult to make the site attractive without graphics.

The influence of website design to its audience

To make the website correctly, we must to consider the age category of consumer. It is clear that the younger the target audience, the brighter and more attractive to be website design. Should prevail special effects, funny pictures and other fashionable pieces that attract young people. If your client is older than thirty-five years, it is not worth messing with bright colors and flash animation.

Separation of a site's audience by gender is also important. If you opened a women's portal - remember the men and women perceive colors differently. Thus, women prefer red and orange, and the men of blue and yellow. If your website is popular with both sexes, it is necessary to consider a neutral color scheme in the design of the site.


Influence of website design on its audience





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