Online store - is quite broadly defined term. Conventionally, any business selling goods through the mechanism of the network can be called an online store.
Online store creates, develops, reaches the level of profitability ... At each stage to obtain the maximum income is necessary to vary the policy on a number of factors.
Creating an online store. To begin, better to make a simple and easy to use catalog, without complicated functionals. You can alter the site, you need to be even in the later stages. In the beginning, a simple and convenient store must fill in goods. What? It's already up to you, but in any case in the future you will be able to expand its range of any other heading. Solve the problem with taking orders and delivery issue. Loyalty is the first supplier immensely important. After all, all sorts of problems can arise - the client refused to expensive goods, and it should return to, and the payment, etc.
Getting Started. The most important thing at this stage - the absolute maximum effort to invest in the promotion and advertising of the site. Start by placing xml-price lists of your shop.
Development. If after the first month of the orders went, then read on. If not, go back to reading the first and second paragraphs. At this stage of development shops are generally working "zero" or a small plus. All earn goes into the development of the construction work at the right. Appears warehouse - a certain number of the most popular low-cost goods. Now more than ever it is important to develop the commodity base and advertising.
Many orders. Phase characteristic growing revenue, so it is important to take the most of all available resources at your disposal and try not to gain an excessive amount of employees. The important point is to maintain the correct pricing policy - raise prices where possible! When the shaft of orders and thoughtful price increase you only increase the income of the store. To avoid problems with delivery - include transport companies, and the cost of their services rests with the client (or at least most).
The store has grown! Your shop begin to remember and trust, through the basket orders come continuously. Optimize all processes in your company. Whether hardware call-center or accounting software. Minimize costs where possible. Now you need to work on the image. Let people know that you are big and reliable store. Consider creating an offline store, opening its own warehouse with him. Pickup - an important point.
And 5 proper things of online store:
Stylish design and high-quality programming part needed for a potential buyer to believe in you as a solid organization. There is a myth that is too bright design diverts directly from the product, but it is just a myth, because as noted by psychologists appearance of the site and its content is almost always perceived as a unified whole.
The speed of loading pages.
It is important not to overdo it with graphics and scripts. Users should not irritate anything in your e-shop, and wait page load times on your nerves, especially when in a hurry.
Having a nice and easy and the site you need to consider about the structure. Use all available space to create a convenient menu that before any product can be reached in 2-3 clicks.
It just need to organize at least to remind yourself. You can do a mailing and bimonthly, important not to be intrusive, but the buyer may unsubscribe.
Even disillusioned buyer can return to the idea of buying in your shop. Promotions, contests, raffles, will fit all. If you have not enough money to give away expensive gifts - as prizes, you can use the unpopular and out of fashion goods.
Do not forget that the majority of online stores due to a number of errors in the initial stage to stage, typical successful store, and do not get!