For what you need Landing Page and how it works

In an effort to increase the number of actions performed by multiple users at certain web-site will require knowledge about the basic components of the Landing page. But do you know the constituent elements of graphic design literate landing page?

To avoid any misunderstandings in future actions, we introduce the concept - Landing page, and with the technical, business and consumer point of view. So this web - page:

#1 - consisting of basic elements of a standard virtual page (for example, HTML, CSS, images, text, video clips, and other similar components);

#2 - calling users to perform an action (for example, to execute a purchase);

#3 - which turns out that if you pass through the active link to another site (so you clicked on a banner ad).

Generally speaking, through the development of landing page you force the PC user to subscribe to some mailing list, purchase a particular product (promo-action) and download the software application.

Landing page: the fundamental principles of development

Call to action - a call to action might look like this - "subscribe to our newsletter." In short, it encourages users to click on the buttons or links on your web-site. A great example of quality "call to action" demonstrates the company, which is offered on the site to have a personal account, which will result in a free branded product.

Important! Expressed clearly (to the user clearly understand what action is required of him), do not abuse the "call to action" (otherwise the person will be difficult to focus on the desired effect), enable button and stocks of additional information that finally convince the user to perform the requested action .

Integrated marketing - Visitors to web - site made ​​the desired "call to action" their eyes should introduce all the key elements of the landing page. Solely for this reason it is so important to competently designed trajectory glance, helping to accelerate the perception of useful information - ensure that the Internet user understands "call-to-action".

Important! Elements of landing page arranged in strict logical sequence (previously assign the order in which you want to view the main elements, and try to stick to it as much as possible). Actively apply various graphic elements and contrasting colors to highlight specific components of web-pages.

Privacy-policy - Pay particular attention to the issues of privacy and security. Remember, nobody wants to risk, therefore, inappropriate to expose users to even the slightest risk.

Important! Offer a reliable guarantee (perhaps refund if the goods do not meet the needs of the consumer). Give details of the user of the opportunities that he gets when performing a particular action, so as not to cause him any doubts. If possible, allow him to use the free service.

In short, well-designed landing page prompts the user to make the desired action. Pay special attention to the effective headlines that will allow the user to understand that he was in the right place.

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