The visitor should always know which way to do to find the right page.
Good site informative but brief, simple but not simplistic, beautiful but unobtrusive. And if we can keep these rules, your site will stand out from the sites of similar subjects.
The person on your site should have no question, "What is this site?", "How do I find so-and-so?". Home page should answer the questions herself, or to help find the right page. The visitor should always know which way to do to find the right page.
The information must be in the right quantity. If the user can not for a few seconds to find any section or suggest a path to it, then it's a bad site that will always lose to competitors. Information should not overshadow each other. The abundance of news, recordings, animations, banners on the main page is not added information content and reduce it. Man can not concentrate on what that one begins to wander around the page, and not finding the desired topic in a few seconds away from the site.
The site should require minimal effort from the visitors, but it does not cause feelings of rejection and deserves the epithet "poor." It is often very useful to add to the site of any widget banner. This will give the site a modern look that will tell the owner only good.
We all have different tastes. That is pleasant one, can not quite like the other. This is normal, will not please everyone. But how can you attract the maximum number of people? Obviously, the websites for each topic there are generally accepted standards. And no one will make out the online store selling metal-designs in pink color which is quite suitable for the blog about the author's children's fairy tales. A successful website must simultaneously satisfy the general rules and have a unique, memorable style to favorably differ from your competitors. Therefore it is important to trust a professional designer who has experience working with sites in different areas and knows how to make your site enjoyable and adorable.