Corporate website: how to be better than the competition

Corporate website often creates to take a leading position in its niche and stay ahead of the competition. More and more companies create their own websites for business development, so competition between corporate sites is constantly growing.

Particularly intense competition can be seen in popular themes and popular keyword phrases. In this regard, many entrepreneurs are wondering - how to bypass its competitors, how to increase traffic to your site and to lure all potential customers?

If you decide to order a corporate website, it is desirable to take into account the entire arsenal that will help attract visitors:

  • quality content,
  • beautiful design,
  • an extensive range of products,
  • low prices
  • various promotions, etc.

When planning the creation of a corporate site, you should always focus on the websites of competitors business (look how things have). It is important to analyze competitors' sites and use them interesting ideas, but to avoid deficiencies. Often, even the success of your business depends not on some objective indicators (quality of the site, its attendance, etc.), and the number of competitors' sites and their level.

Corporate website - how to be better than the competition

Five signs of good corporate website.

Most informative content (information about goods and services). Any person before buying always want to know as much information about the product. If you provide this information to him, it dramatically increases the chances of the transaction. Therefore, in addition to text, add high-quality photos of the goods, you can even video. If your competitors do not have it all, then you will have a certain advantage.

User-friendly menu and navigation. Analyze competitors' sites and pay attention to what is convenient if you navigate through the sections of the site, if you can quickly find any information or goods. After that, try to make navigation on your website even easier and more understandable for the visitor. Pay special attention to the search function.

Operations security guarantee. A potential customer should know that it will not be deceived, that he did not throw to the wind the money. And this feeling should be given every support from your side. Positive feedback about your company very well help to strengthen customer confidence. It is also important to choose the most affordable and safe for customers payment method. The most optimum variant - in cash.

High advertising budget. In other words, a competitor can simply "knock down" the high cost of advertising your own business. But this should be done only when you have the extra money when you are not particularly limited finances. In addition, advertising is not always feasible.

High level of service. Carefully prepare their employees to work with potential customers. Employees need to know almost everything about the products, services, and the site itself. They should be able to answer any question the client. In addition, employees need to learn how to communicate with customers (the speech itself, tone of voice, manner of speaking). You can even check your level of service especially at the sites of competitors and identify weaknesses in there (for example, a long time do not respond to calls, talk boring uninteresting voice, do not know the answer to some questions about the goods, etc.).

Independent factors influencing the ranking of corporate website

However, there are things you can not change who you are independent. For example, competitors' sites exist much longer time than your site. Or they already have a constant target audience. Or they invest more money in advertising (advertising budget so you can not afford). But everything depends on you, you should use 100 percent.

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