Corporate website forms image of the company

Formation of image of the company is largely due to the development of a corporate website. Image of the company - is it a certain image created in the minds of potential customers. For some companies the image is paramount, while for others it is less important. In the latter case, frequently only important sales, while they are practically does not depend on the image component.

Corporate website development for small businesses

Company image will be crucial for potential customers when the company is engaged in rendering any services. The reason is usually that the provision of services implies the presence of a high professional level of employees. If they fail in their duties as "excellent", the company will have a good business reputation.

Many companies have their own corporate website, which allows you to reach potential customers from the Internet. But not all business owners appreciate the real significance of the website in terms of corporate image formation of their business.

For customers who just come into your office, thereby "face" would be:

  • office building,
  • interior design,
  • appearance of employees and the manner of their communication.

The site is the "face of the company" for those people who are familiar with your business exclusively through the Internet (and it can be quite impressive audience).

Website - this is an important tool of image formation of the company is in the eyes of Internet users. Therefore it is essential to use this tool to complete the program. After visiting your site from a potential client should have a clear picture of your business and stay a pleasant experience on your site.

What are the important emphasis should be the development of a corporate site:

  • Man must understand that you represent, what is the history of creation of the company and what the experience of the employees.
  • The client should learn as much information about products or services offered.
  • The company's activities should be as transparent as possible in the eyes of a potential customer.
  • He needs to impress upon two basic things - a benefit (from the purchase of goods from you) and security (financial security of the transaction).
  • In order to realize the benefits the customer purchase the goods, the goods must be shown in the best light, noting the qualities that will be most useful to the buyer. Any hints on the security of transaction can give positive reviews from other customers (it is advisable to make the appropriate section).
  • You can also specify the regulations under which you operate.

Errors in the design of corporate website:

When developing a corporate website, remember that it must be serious, reserved, but interesting. In this case, it will really help create a positive image of your company. Listed below are the typical errors on the corporate website, which adversely affect the company's image.

The site is underdeveloped (no content on the number of pages that are missing certain structural units does not work some important functional). This incompleteness of the site can tell your potential customers that the business itself is not fully debugged and successful.

The site is too small in volume. A typical example - an internet resource of a large corporation consists of 10-20 pages. That is lost high status in the eyes of users. Many even think that the company is probably not such a big and successful, her site was so small and simple.

On the site a lot of excess. For example, a lot of animation, special effects, flash. Many corporate sites suggest a discreet design with soft colors. The challenge of this design is not to attract users with bright colors and effects, but the fact that they do not distract from the content.

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